17 The Era of Re [2022/23] RE-connect RE-frame RE-discover 对健康和护理有更全面的理解 WELLNESS AND CARE HAVE A MORE HOLISTIC UNDERSTANDING 消费者会对健康品牌进行识别,确认它们是否涵盖了身体、心理、社会和目的性特征各个方面。 考虑到品牌对社区和世界的影响,品牌需要照顾个人以及整个社会。 Consumers identify a wellness brand if they cover physical, mental, social and purposeful characteristics. Considering the impact, a brand has on a community and on the world, brands need to take care of the individual as well as for the society as whole.